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Gotta Catch ‘em All

During the summer of 2016, a new augmented reality smartphone game swept the nation. Everyone everywhere was playing Pokemon Go. SHSU Rec Sports created a social media campaign to encourage students to get out and be more active while catching Pokemon. Work included scouting out Poke-Stops, observing campus buildings, as well as plotting and testing the best rout through campus.

In 2018, the Pokemon Go Walking Trail won a national award in Creative Excellence for Social Media. Sources: NIRSA SHSU